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"The One Thing To Improve Your Business This Week"
I guarantee that there is somebody else selling what you are selling or at least something that can be substituted for what you are selling. Today it is taken for granted that your business will operate at an expected level of service; standing out means a lot more than simply providing your product and service [...]
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It was in 1839 that English author Edward Bulwer – Lytton first coined the phrase, “The pen is mightier than the sword.” Almost two centuries later that phrase has never been truer. Today writing is one of the most effective techniques that you can use as a small business owner to build both visibility and [...]
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Everyone would like positive PR for their business. Using public relations is perhaps one of the most effective Lean Sales and Marketing techniques to generate interest in your business. What do I mean by Lean Sales and Marketing techniques? Lean is an approach to doing business focused on the reduction of wasteful activity. It means [...]
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Ok, so I took some liberties with the lyrics of one of my favorite Rolling Stone songs, but it got your attention and … it’s true. If you want to build up your business, one Lean technique is to give something away for free. What do I mean by “Lean Technique”? Lean is a philosophy [...]
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A friend and I were having coffee after a local chamber event. He had recently started his own business, and He was exasperated. “By the time I have enough people that know me well enough to give business to me, I’ll be retired. This networking thing isn’t working out.” He went on to tell me [...]
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So does business networking really work? Or maybe the better question is – when does it work? The fact is that business networking does work, but it is NOT a short term sales technique. Business Network International, Inc. (BNI) founder Dr. Ivan Misner once told a story about asking a group of over 500 business [...]
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When it comes down to implementing new things in your business, their successes or failure is often determined by how the change is incentivized. It is important that people understand the “What’s in it for me” or WIIFM as I like to say. Of course this does mean that there has to be something “in [...]
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“I can’t believe that we didn’t see this coming. It’s so clear now that it was a bad decision. I mean really, we should have known that we couldn’t sale ice to Eskimos.” All humor aside, most of us in our careers have witnessed teams composed of really smart people make really “dumb” decisions. One [...]
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I once got into a debate with an HR manager about what leads people into committing ethic violations or outright fraud. The manager’s stance was that this was a matter of character and good people would not ever commit any form of ethics violations. If someone did, it was obvious that they were a “bad” [...]
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“He’s got to go! I can’t believe he said that to my customer.” I could almost feel the tension radiating from my client as he told me about his latest employee debacle. His face was red and his foot was tapping. I took a deep breath and asked the question that I already knew the [...]
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