Currently viewing the tag: "lean sales and marketing"
Really blogging can be usefule.

If the Pen is Mightier than the Sword, How Effective is Blogging?

On December 18, 2011 By Byron

It was in 1839 that English author Edward Bulwer – Lytton first coined the phrase, “The pen is mightier than the sword.”  Almost two centuries later that phrase has never been truer. Today writing is one of the most effective techniques that you can use as a small business owner to build both visibility and [...]

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Don't miss out - Use PR!

What Do You Mean Your Company’s Never Been in the Paper?

On November 27, 2011 By Byron

Everyone would like positive PR for their business. Using public relations is perhaps one of the most effective Lean Sales and Marketing techniques to generate interest in your business. What do I mean by Lean Sales and Marketing techniques? Lean is an approach to doing business focused on the reduction of wasteful activity. It means [...]

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gifts

You Can’t Always Get What You Want, But You do Get Back What You Give

On November 13, 2011 By Byron

Ok, so I took some liberties with the lyrics of one of my favorite Rolling Stone songs, but it got your attention and … it’s true. If you want to build up your business, one Lean technique is to give something away for free. What do I mean by “Lean Technique”? Lean is a philosophy [...]

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Connections

Building 33 – One Way of Getting Business by Referral

On November 5, 2011 By Byron

A friend and I were having coffee after a local chamber event. He had recently started his own business, and He was exasperated. “By the time I have enough people that know me well enough to give business to me, I’ll be retired.  This networking thing isn’t working out.” He went on to tell me [...]

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isolated man

Business Networking Myth or Fact?

On October 23, 2011 By Byron

So does business networking really work?  Or maybe the better question is – when does it work?  The fact is that business networking does work, but it is NOT a short term sales technique.  Business Network International, Inc. (BNI) founder Dr. Ivan Misner once told a story about asking a group of over 500 business [...]

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Lean Sales and Marketing 101

On October 16, 2011 By Byron

Lean is about focusing you and your team’s efforts to maximize the value that is delivered while eliminating wasteful activities. That’s a long way of saying, “Lean is about doing more for less.” Just about every process in every business can be developed using Lean techniques in order to optimize efficiency and effectiveness. Sales and [...]

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