Currently viewing the tag: "Lean Marketing"
What does your sidewalk say about your business?

Even the Sidewalks Count

On January 17, 2012 By Byron

I guarantee that there is somebody else selling what you are selling or at least something that can be substituted for what you are selling. Today it is taken for granted that your business will operate at an expected level of service; standing out means a lot more than simply providing your product and service [...]

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Don't miss out - Use PR!

What Do You Mean Your Company’s Never Been in the Paper?

On November 27, 2011 By Byron

Everyone would like positive PR for their business. Using public relations is perhaps one of the most effective Lean Sales and Marketing techniques to generate interest in your business. What do I mean by Lean Sales and Marketing techniques? Lean is an approach to doing business focused on the reduction of wasteful activity. It means [...]

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gifts

You Can’t Always Get What You Want, But You do Get Back What You Give

On November 13, 2011 By Byron

Ok, so I took some liberties with the lyrics of one of my favorite Rolling Stone songs, but it got your attention and … it’s true. If you want to build up your business, one Lean technique is to give something away for free. What do I mean by “Lean Technique”? Lean is a philosophy [...]

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isolated man

Business Networking Myth or Fact?

On October 23, 2011 By Byron

So does business networking really work?  Or maybe the better question is – when does it work?  The fact is that business networking does work, but it is NOT a short term sales technique.  Business Network International, Inc. (BNI) founder Dr. Ivan Misner once told a story about asking a group of over 500 business [...]

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Lean Sales and Marketing 101

On October 16, 2011 By Byron

Lean is about focusing you and your team’s efforts to maximize the value that is delivered while eliminating wasteful activities. That’s a long way of saying, “Lean is about doing more for less.” Just about every process in every business can be developed using Lean techniques in order to optimize efficiency and effectiveness. Sales and [...]

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How to Prepare an Elevator Speech

On May 15, 2011 By Byron

Last week on our show we discussed Lean ways to market your business that were less costly yet still effective.  One technique to market your business in a Lean way is to network with other professionals.  Over time networking can produce great results once you have established visibility by doing it regularly and credibility by [...]

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