I guarantee that there is somebody else selling what you are selling or at least something that can be substituted for what you are selling. Today it is taken for granted that your business will operate at an expected level of service; standing out means a lot more than simply providing your product and service [...]
This week’s show was on the use of Visual Controls. I wanted to post some examples of different types of Visual controls that I have seen over the years. Remember that there are no standard formats when it comes to using Visual Controls. There are some easy to remember rules of thumb for Visual Controls: 1. Simple [...]
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It was in 1839 that English author Edward Bulwer – Lytton first coined the phrase, “The pen is mightier than the sword.” Almost two centuries later that phrase has never been truer. Today writing is one of the most effective techniques that you can use as a small business owner to build both visibility and [...]
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Everyone would like positive PR for their business. Using public relations is perhaps one of the most effective Lean Sales and Marketing techniques to generate interest in your business. What do I mean by Lean Sales and Marketing techniques? Lean is an approach to doing business focused on the reduction of wasteful activity. It means [...]
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Ok, so I took some liberties with the lyrics of one of my favorite Rolling Stone songs, but it got your attention and … it’s true. If you want to build up your business, one Lean technique is to give something away for free. What do I mean by “Lean Technique”? Lean is a philosophy [...]
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A friend and I were having coffee after a local chamber event. He had recently started his own business, and He was exasperated. “By the time I have enough people that know me well enough to give business to me, I’ll be retired. This networking thing isn’t working out.” He went on to tell me [...]
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So does business networking really work? Or maybe the better question is – when does it work? The fact is that business networking does work, but it is NOT a short term sales technique. Business Network International, Inc. (BNI) founder Dr. Ivan Misner once told a story about asking a group of over 500 business [...]
Continue Reading →Lean is about focusing you and your team’s efforts to maximize the value that is delivered while eliminating wasteful activities. That’s a long way of saying, “Lean is about doing more for less.” Just about every process in every business can be developed using Lean techniques in order to optimize efficiency and effectiveness. Sales and [...]
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Since June of this year Lean Six Sigma has been the topic of GOP presidential hopefuls, and even President Obama has shown interest in the tool through his Jobs and Competitiveness Council, which will be “applying business concepts to regulatory processes.” Six of the GOP candidates have gone as far as to sign a pledge [...]
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When it comes down to implementing new things in your business, their successes or failure is often determined by how the change is incentivized. It is important that people understand the “What’s in it for me” or WIIFM as I like to say. Of course this does mean that there has to be something “in [...]
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